Getting your audience’s attention, keeping it, and persuading listeners of your point are all hard to do in a world where most listeners start out thinking, and feeling, “I’ve got my own scheisse to do.” John Weathington’s recent post in Tech Republic, “Be the Hemingway of Data Science Storytelling,” makes the point that presenting data, which can be dry, is more effective if it incorporates elements of story – a protagonist, a journey with challenges, and a conclusion. Jeff Leek’s “The Elements of Data Analytic Style” has a chapter about presenting data that emphasizes story as the method for communicating results.
Great points. Essential.
But how literally should “story” be taken? Story, often romanticized as an abstract concept by omitting an article in front of it, can be an enchanting idea.
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