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Cowboys and Inventors: The Myth of the Lone Genius

I recently moved from Boston to Oklahoma City. My wife got offered a tenure-track position at the University of Oklahoma, which was too good an opportunity for her career for us to pass up. Prior to the move, I had done a lot of traveling in the US, but almost exclusively on the coasts, so I didn't know what living in the southern Midwest would bring, and I was a bit trepidatious. It has turned out to be a fantastic move. There is a thriving high-tech startup culture here. I've been able to hire some great talent out of the University, and we're now planning to build up a big Exaptive home office here. Even more important, I was delighted to find a state that was extremely focused on fostering creativity and innovation. In fact, the World Creativity Forum is being hosted here this week, and I was asked to give a talk about innovation. As I thought about what I wanted to say, I found myself thinking about . . . cowboys.

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We work on Technology. Then it works on us.

I think I was 10 years old when my dad brought home our first microwave oven. It was an imposing black box that weighed a ton and had scary warning labels that mentioned radiation. The only time I had ever heard mention of radiation before was in regard to the atom bomb. We felt like we were supposed to run for cover whenever we turned it on, but, like everyone else I knew who had one, we did just the opposite. We huddled around it. We brought our noses right up to the translucent window, and watched, mesmerized in wonder, as the food inside got zapped by mysterious, limitless, invisible energy. When the timer beeped, and the door opened to reveal a steaming bowl of soup that had been cold only a minute ago, it seemed like a miracle. I remember those early days with the microwave vividly – experimenting with eggs, and chocolate syrup, and the off-limits gold-rimmed fine china that would send off an awe-inspiring barrage of orange sparks after just 15 seconds. Just 15 seconds! 15! I think that was the most important thing of all about the microwave oven – not what it did to my food, but what it did to my sense of time.

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