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If you've ever tried to get a company to adopt new software you know how challenging it can be. Despite what seem to you like obvious benefits and your relentless communication, people selectively ignore or, worse, revolt against the change. Change efforts will even stumble in the face of this wisdom of the ages:

Nexflix has collected an impressive amount of data on Hollywood entertainment, made possible by tracking the viewing habits of its more-than 90 million members. In 2013, Netflix took an educated guess based on that data to stream its own original series, risking its reputation and finances in the process. When people were subscribing to Netflix to watch a trove of television series and movies created by well-established networks and studios, why create original content? Now, few would question the move.

I recently moved from Boston to Oklahoma City. My wife got offered a tenure-track position at the University of Oklahoma, which was too good an opportunity for her career for us to pass up. Prior to the move, I had done a lot of traveling in the US, but almost exclusively on the coasts, so I didn't know what living in the southern Midwest would bring, and I was a bit trepidatious. It has turned out to be a fantastic move. There is a thriving high-tech startup culture here. I've been able to hire some great talent out of the University, and we're now planning to build up a big Exaptive home office here. Even more important, I was delighted to find a state that was extremely focused on fostering creativity and innovation. In fact, the World Creativity Forum is being hosted here this week, and I was asked to give a talk about innovation. As I thought about what I wanted to say, I found myself thinking about . . . cowboys.